{"id":271,"date":"2024-01-31T19:39:00","date_gmt":"2024-01-31T19:39:00","guid":{"rendered":"https:\/\/muvves.com\/?p=271"},"modified":"2026-01-12T22:13:24","modified_gmt":"2026-01-12T22:13:24","slug":"pharmatonedutainment","status":"publish","type":"post","link":"https:\/\/muvves.com\/es\/pharmatonedutainment\/","title":{"rendered":"Pharmaton Edutainment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"271\" class=\"elementor elementor-271\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5e000 e-flex e-con-boxed e-con e-parent\" data-id=\"1a5e000\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ffb990 e-con-full e-flex e-con e-child\" data-id=\"7ffb990\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a1c80 elementor-widget elementor-widget-heading\" data-id=\"b0a1c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Edutainment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5111480 elementor-widget elementor-widget-text-editor\" data-id=\"5111480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This edutainment campaign was created to <strong data-start=\"614\" data-end=\"679\">educate audiences about the full Pharmaton family of products<\/strong> (Kids, 50+, Vitality, Men, and Women) while keeping the content entertaining and engaging. The campaign was published in multiple countries, reinforcing product benefits in a visually appealing and approachable way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cded769 e-con-full e-flex e-con e-child\" data-id=\"cded769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-63ab452 e-flex e-con-boxed e-con e-child\" data-id=\"63ab452\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a02ebc elementor-widget elementor-widget-heading\" data-id=\"4a02ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f401a elementor-widget elementor-widget-heading\" data-id=\"f9f401a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3e6c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc3e6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-856b3b8 e-flex e-con-boxed e-con e-child\" data-id=\"856b3b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d36826 elementor-widget elementor-widget-heading\" data-id=\"0d36826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed8610 elementor-widget elementor-widget-heading\" data-id=\"0ed8610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design  | Animation | Director<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-895a390 e-flex e-con-boxed e-con e-parent\" data-id=\"895a390\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b0e77 elementor-widget elementor-widget-heading\" data-id=\"c2b0e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative Concept<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e30db elementor-widget elementor-widget-text-editor\" data-id=\"91e30db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"927\" data-end=\"1156\">Each Pharmaton product was represented by a <strong data-start=\"971\" data-end=\"991\">unique character<\/strong>, reflecting its purpose and benefits. This system allowed audiences to easily recognize each vitamin while creating a fun and memorable way to learn about health.<\/p><p data-start=\"1158\" data-end=\"1292\">The campaign aimed to make health information <strong data-start=\"1204\" data-end=\"1239\">relatable, clear, and enjoyable<\/strong> for all age groups, from children to older adults.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b91db95 e-flex e-con-boxed e-con e-parent\" data-id=\"b91db95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-916e45b e-con-full e-flex e-con e-child\" data-id=\"916e45b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c2831 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c216014 elementor-widget elementor-widget-text-editor\" data-id=\"c216014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1276\" data-end=\"1323\"><p data-start=\"1278\" data-end=\"1323\">Character design for each Pharmaton product<\/p><\/li><li data-start=\"1324\" data-end=\"1387\"><p data-start=\"1326\" data-end=\"1387\">Development of the overall look &amp; feel and visual scenarios<\/p><\/li><li data-start=\"1388\" data-end=\"1429\"><p data-start=\"1390\" data-end=\"1429\">Art direction for the animated pieces<\/p><\/li><li data-start=\"1430\" data-end=\"1486\"><p data-start=\"1432\" data-end=\"1486\">Animation and direction of the characters and scenes<\/p><\/li><li data-start=\"1487\" data-end=\"1540\"><p data-start=\"1489\" data-end=\"1540\">Adaptation of content for a multi-country rollout<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5694b84 e-flex e-con-boxed e-con e-parent\" data-id=\"5694b84\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae9ce0 elementor-widget elementor-widget-heading\" data-id=\"1ae9ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218456d elementor-widget elementor-widget-text-editor\" data-id=\"218456d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By combining character-driven storytelling with clear messaging, the campaign transformed educational content into an entertaining experience. Close collaboration with the creative team ensured consistency between copy, visuals, and brand tone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd3a3e6 e-flex e-con-boxed e-con e-parent\" data-id=\"dd3a3e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ded054 elementor-widget elementor-widget-heading\" data-id=\"0ded054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae144cf elementor-widget elementor-widget-text-editor\" data-id=\"ae144cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final project was <strong data-start=\"1848\" data-end=\"1874\">approved by the client<\/strong>, who was highly satisfied with the outcome. The campaign successfully educated audiences about the complete Pharmaton product line while strengthening brand engagement across multiple markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Edutainment This edutainment campaign was created to educate audiences about the full Pharmaton family of products (Kids, 50+, Vitality, Men, and Women) while keeping the content entertaining and engaging. The campaign was published in multiple countries, reinforcing product benefits in a visually appealing and approachable way. Year 2023 Role Design | Animation | Director Creative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pharmaton Edutainment - Muvves<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/muvves.com\/es\/pharmatonedutainment\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmaton Edutainment - Muvves\" \/>\n<meta property=\"og:description\" content=\"Edutainment This edutainment campaign was created to educate audiences about the full Pharmaton family of products (Kids, 50+, Vitality, Men, and Women) while keeping the content entertaining and engaging. 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