“Make a Positive Change” was a campaign created to introduce Moderna Panes’ new packaging image, inviting people to embrace small, positive changes in their everyday lives.
The key visual was built around the idea of transformation:
a world in grayscale gradually shifting into color.
The Art Director proposed a transitional, liquid-like visual language to represent how a positive change can flow through everything, bringing life and color where there was none.
I translated the static concept into a dynamic visual experience by:
Designing smooth transitions from black & white to full color
Developing a liquid-like motion effect to reinforce the idea of change in movement
Using timing and flow to make the transition feel organic and intentional
Ensuring the visual message was immediately readable in short social media formats
The animated pieces supported the launch of the new packaging image and were designed to work across social media and digital outdoor formats, maintaining a strong, cohesive visual narrative.
