This edutainment campaign was created to educate audiences about the full Pharmaton family of products (Kids, 50+, Vitality, Men, and Women) while keeping the content entertaining and engaging. The campaign was published in multiple countries, reinforcing product benefits in a visually appealing and approachable way.
Each Pharmaton product was represented by a unique character, reflecting its purpose and benefits. This system allowed audiences to easily recognize each vitamin while creating a fun and memorable way to learn about health.
The campaign aimed to make health information relatable, clear, and enjoyable for all age groups, from children to older adults.
Character design for each Pharmaton product
Development of the overall look & feel and visual scenarios
Art direction for the animated pieces
Animation and direction of the characters and scenes
Adaptation of content for a multi-country rollout
By combining character-driven storytelling with clear messaging, the campaign transformed educational content into an entertaining experience. Close collaboration with the creative team ensured consistency between copy, visuals, and brand tone.
The final project was approved by the client, who was highly satisfied with the outcome. The campaign successfully educated audiences about the complete Pharmaton product line while strengthening brand engagement across multiple markets.
