Effigia is a fine jewelry brand specializing in handcrafted 18K gold pieces, designed and produced with a strong emphasis on craftsmanship, detail, and timeless aesthetics. The challenge was to translate the brand’s artisanal value into a high-end digital shopping experience that felt premium, trustworthy, and easy to navigate.
The brand needed an e-commerce platform that could:
Reflect the luxury and handmade nature of its jewelry
Offer a seamless online shopping experience
Support secure online payments
Evolve through feedback and approvals without losing consistency
At the time, Effigia required a complete digital foundation that aligned design, technology, and brand storytelling.
The final website delivered:
A luxury-focused e-commerce experience
A scalable platform ready for future updates
A digital presence aligned with Effigia’s handcrafted, premium positioning
Although the brand has since evolved its visual identity, this project established a solid e-commerce foundation and demonstrated our ability to manage complex design and development processes from start to finish.
