We worked on the adaptation of multiple global Heineken campaigns from English to Spanish, tailoring them specifically for the Ecuadorian market while maintaining the original creative mood and brand identity.
Adapt worldwide campaigns to a local audience without losing Heineken’s global tone, rhythm, and visual language, ensuring clarity and impact across different digital and outdoor formats.
Adapted global campaign assets from English to Spanish for Ecuador
Animated multiple pieces for different campaigns (internal and external)
Developed motion guidelines and frame-by-frame schematics for animation
Ensured visual consistency with the original campaigns’ mood and timing
Created animations for:
Social media
Digital billboards (DOOH)
Digital ads
WhatsApp stickers
The adapted animations were successfully deployed across Heineken Ecuador’s digital and outdoor channels, supporting both internal and consumer-facing campaigns with a cohesive, globally aligned visual presence.
